How to develop impactful business leads
Time & Location
About The Event
Developing leads is essential to any business.
But how to apprehend the business and marketing aspect when you do not have these skills or have only a tech background.
At Lozard institute, marketing and business development experts who have successfully developed business and marketing divisions in the tech sector in all sizes of companies and also as entrepreneurs, will do through the following with you:
- How to approach a new market and a new industry and make your mark
- Which tools to use to generate the most impact
- How to present your project and services efficiently without annoying your future clients.
- Everything you want to know to succeed in this mission will be revealed to you.
Course schedule: 9.30am-2pm
9.30am: introduction by Frederic Guarino
9.45am: roundtables intros by attendees
10.00pm-11.00am: track 1 Community Organizer - my 20 year experience generating new business
11.15am-12.15pm: track 2 Strategy and tactics you can use - case studies: Adidas, Nespresso, Cellfish
12.30pm-1.30pm: workshop Review of effective community-based business development
1.30pm-2pm: recap + conclusion
10.00am-11.00am Track 1: Community Organizer - my 20 year experience generating new business
Why community ?
It’s a core human activity: temples, synagogues, churches are the original social network
It gets people places
Looking back at the twists and turns of my 2 decades in media and digital, communities were always core to my path and choices and helped me generate impact and new business. This first track will allow me to share lessons learned along the way as I joined communities around the world.
A community enthusiast’s background:
Media industry community in Paris and New York
Mobile telecoms and content in Paris/London/Zurich/New York
Startup Alley in New York: the power of a small community ready to take over the world
Independent film and television production/distribution: a global community both fighting and embracing disruption
Virtual and Augmented Reality, a community looking for collaboration as the differentiator
The Blockchain, a decentralized community with tools unavailable before
11.00am: networking-discussion-email break
11.15a-12.15pm: Track 2: Strategy and tactics you can use - case studies: Adidas, Nespresso, Cellfish
I will share some actual case studies of pitches, client engagements and past experience where community development played a key role.
My agency was retained by Adidas Asia in 2007 to recommend a 38-country digital strategy. Given the already established power of the mobile platform we devised a frequent browser/shopper program for Adidas.
Nespresso US approached us to look into a way to further develop their community of coffee enthusiasts.
Launched as a corporate venture by French media group Lagardere, Cellfish was among the early entrants in the D2C mobile content: ringtones, wallpapers in the US market in 2004
12.15pm: networking-discussion-email break
Workshop format: 15 attendees broken up in 5 groups of 3, with goals to be set according to each attendees’ comfort level with tools
Review of effective community-based business development:
Group 1: Gary Vaynerchuck case study
Group 2: SXSW
Group 3: TED
Set up of social media accounts, curation tools (Flipboard, Nuzzel), outreach tools (Medium)
Each group will post text/photos/links to illustrate their day with Lozard Institute
1.30pm: roundtable recap
2pm: end of session
Our Expert speaker
Frédéric Guarino has spent 20 years at the crossroads of media and technology in New York, Paris, Zurich and Montréal, in business development, product management, and strategy roles: artists’ agent, entrepreneur/intrapreneur, co-head of an ad agency lab, producer.
He is currently working on a decentralized ecosystem project, unifying filmed entertainment and the blockchain.
He co-founded, with Alexandre Michelin and Laura Ghebali, the MOOD inverted class at the Paris Sorbonne.
Frédéric is also a strategist for brands and large corporations and a startup advisor/mentor, and was affiliated in 2017 with the Canadian Film Centre’s IDEABOOST accelerator.
Frédéric partnered with MUTEK Montréal for the Virtual Reality Salons (3 editions since 2015) This led him to co-found the VR Valley Network, building bridges between the local video games, visual effects and film&tv talent pools and large corporations.
Frédéric writes for the Canada Media Fund’s Trends blog, the HuffingtonPost (in Québec, Canada and the US) and is the editor of the Mediaquake.co, Techlash.news blogs. He is also an historian of the cultural economy.